SKULT

Built on the principle of ‘fashion meets functionality', SKULT is India’s first athleisure clothing brand. Launched in partnership with Bollywood actor Shahid Kapoor and online fashion retailer abof.com, the brand has a unique voice drawing heavily on street fashion.

While commissioned to help with the brand launch, a motion identity was created in keeping with the urban, grungy aesthetic of SKULT. The logo was interpreted as a neon sign in urban ruins. The video was used for promotional purposes leading up to the launch.

Additionally, periodic posts including cinemagraphs, gifs, coverpages and billboards were designed for the various social media channels defining SKULT’s visual presence.