BETTER WITH PEPSI

Pepsi has always been grounded in unapologetic enjoyment and consumers have always unapologetically enjoyed food. That’s why Pepsi and food unapologetically go together, better than anything else.

There is an unspoken cultural truth that was tapped into for the campaign, which is the fact that for 30+ years, the top three U.S. burger chains have denied consumers the opportunity to enjoy their burgers the optimal way (with an ice-cold Pepsi), due to exclusivity deals. #BetterWithPepsi was a proactive campaign that came from this insight.